Tryg's procurement transformation journey

Morten Hald, CPO at Tryg, has been leading the insurer’s ambitious procurement transformation journey since it began in 2011. In the highly competitive Nordic and European insurance market, finding new sources of competitive advantage is critical. Tryg has responded to the challenges it faces by undergoing a significant transformation journey underpinned by a bold ambition – to be the best insurance company in the world.


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