Category deep dives: COVID-19 impact on the GFR/Retail category

Simon Lipscomb, Sales and Marketing Director at Efficio speaks to Sushank Agarwal, Efficio’s SME on GFR/Retail about the impact COVID-19 is having on this category. Key discussion points include:

  • What impact is COVID-19 having on GFR and the market more generally?
  • What advice/tips would you give to someone under pressure in this category?
  • Can there be any positive impacts either now or in the future?


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