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Harnessing tech to deliver Kantar’s sustainability strategy
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![](https://eff10-live-8c0e29e302634ae9935a723815c2-b8c89ce.divio-media.org/filer_public_thumbnails/filer_public/d2/d0/d2d050ca-8338-4772-a1d4-09644b27495c/sustainability_river.jpg__1320x880_q85_crop_subsampling-2_upscale.jpg)
Steve Day, Chief Procurement Officer at Kantar, sits down with host Simon Lipscomb to share Kantar’s procurement team’s journey of tackling the issue of carbon.
He covers topics including:
- Why Kantar is focused on this topic
- How this affects procurement, and how to take on such a huge task
- The importance of engaging stakeholders to change their category strategies
- The need to shift the focus from short-term costs that arise from carbon reduction to long-term regulatory, tax, or branding costs
Steve also discusses how Efficio's CarbonCube®, a tool that empowers organizations to measure and monitor their supply chain emissions, helped to accelerate Kantar's carbon reduction strategy.