Steve Day, Chief Procurement Officer at Kantar, sits down with host Simon Lipscomb to share Kantar’s procurement team’s journey of tackling the issue of carbon.
He covers topics including:
- Why Kantar is focused on this topic
- How this affects procurement, and how to take on such a huge task
- The importance of engaging stakeholders to change their category strategies
- The need to shift the focus from short-term costs that arise from carbon reduction to long-term regulatory, tax, or branding costs
Steve also discusses how Efficio's CarbonCube®, a tool that empowers organizations to measure and monitor their supply chain emissions, helped to accelerate Kantar's carbon reduction strategy.