Workshop, 2:30 p.m. - 5 p.m.
Designed for CPOs, this session will help you deepen your understanding of the marketing category with the aim of driving greater influence over strategic approach, stakeholder engagement and monetising savings.
Marketing tends to buy services and products that require specialist knowledge to purchase. This means they rarely engage procurement, as they struggle to see the value they can offer. The CPO is often the least well informed in this area, making it difficult to gauge success.
Covered in this workshop
- how to monetise marketing procurement savings
- how to measure and track value delivered by marketing procurement savings
- how procurement can engage with marketing to reach mutual benefits
There will also be an opportunity to share best practice and network with peers in an interactive session.
The workshops will take place at our offices at Piccadilly Circus, London. We have limited spaces available and spaces will be allocated on a first come first served basis.